It helps to achieve almost a de-humanized effect, where the artist’s voice is perfectly integrated into the electronic, artificial beats.Īfter all, this kind of effect is not new to the world of rap and hip-hop, as talk boxes have always been very popular in these genres. This latter use is very popular among rap, trap, and hip-hop artists since the late 2000s. If its corrective use is now largely accepted, its deliberate use to alter human voice is often criticized. On the other hand, the expected standard of today’s recordings requires perfection at any level: that’s where even the most traditional musician might indulge in a little retouch. Of course, some purists might avoid having their vocals adjusted by a piece of software. While the live option is mostly confined to trap performances, it is almost impossible to hear a contemporary record, in any genre, Auto-Tune-free. How is Auto-Tune Used?Īuto-Tune comes as a plugin for digital audio workstations or as a hardware unit for live performances. The zero-speed setting to get a distorted, robotic voice is still called the “Cher effect” in official manuals. How did Mark Taylor obtain such a result? He put the Auto-Tune speed settings to zero, creating a frame way faster than needed for simple corrective purposes. That robotic, somewhat creepy sound would later become a huge trend in contemporary pop music. While vocoders and talk boxes were already in use to modify the timbre of the human voice, the effect obtained with Auto-Tune was completely unheard of. Just one year later, producers Mark Taylor and Brian Rawling pioneered its use to obtain an expressive vocal distortion in the single Believe, sung by the legendary pop-star Cher.
How does Auto-Tune benefit the industry?Īs mentioned before, Antares Audio Technologies launched Auto-Tune in 1997.What’s the Impact of Auto-Tune on Contemporary Music?.
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